$(function() {
  $('.simple_accordion').each(function(){
    var simple_accordion_title = $(this).attr('title');
    var simple_accordion_link = 
      $('<a class="simple_accordion_link" href="javascript:void(0);">' + simple_accordion_title +'</a>').toggle(
        function(){
          $(this).text('記事を閉じる');
          $(this).parent().next().slideDown();
        },
        function(){
          $(this).text('記事の続きを見る');
          $(this).parent().next().slideUp();
        }
      );
    var simple_accordion_p = $('<p class="more"></p>').append(simple_accordion_link);
    $(this).css({'display':'none'}).before(simple_accordion_p);
  });
});